A building that weaves the Haute Couture with the architecture and who dares with new challenges, such as, for example, the merger of three different materials in the creation of a fantastic facade that lights up the street from the end more opposed (if you think it is true, I was pleasantly surprised). This district has been transformed in the commitment of the French brand by the market of South Korea. Recently I was invited (of course) to the opening of the Maison of Dior in Seoul, specifically in the luxurious Cheongdam Dong District. Hi, how affects the maximum expression of the luxury to the architecture? Or, expressed in another way, can we understand the architecture without the luxury? If you ask to your tireless «search engine» of materials and construction systems, Rodolfo (I, of course), sure that he would tell you something witty and disturbing, as, for example, «asks Dior!» see other louis vuitton projects on designboom here.Seam in the outside, seam in the inside, not could have been erected a best Mansion in Seoul for the luxury brand by excellence. Smaller, private salons around the main atrium create an intimate shopping experience, a feeling carried through the second floor and onto the third story, which also houses a private space and an enclosed terrace that can be used for a range of exclusive events. the basement presents louis vuitton’s men’s collections, while the glass vestibule on the first floor opens directly onto a space devoted to women’s collections. the dynamism of the rectangular volumes cleanly contrast with the baroque glass shields of the building’. ‘the interior stone flows in from the exterior.
‘the interior spaces were designed with a miesian rigor to more strongly emphasize the billowing energetic sculptural quality of gehry’s exterior,’ says marino. the american architect used the vast volumes to create contrasting spaces, from the 12-meter-tall (39ft) entrance hall to more intimate lounges. inside, the building’s five floors contain a host of ‘retail universes’ designed by peter marino. dyed with vivid pigment, these to scale sculptures are inspired by the architect’s models of trees, which are crafted from a single piece of paper.
#Peter marino architect seul windows#
Louis vuitton maison seoul’s windows present a colorful cluster of paper trees, developed in collaboration with frank gehry. ‘I still remember clearly the powerful impressions I had stepping up from the garden of jongmyo shrine.’ ‘what struck me when I first visited seoul nearly 25 years ago, was the relationship between the architecture and the natural landscape,’ gehry explains. the façade culminates in waves of louvered panels, which frank gehry designed to give the impression of flight.
#Peter marino architect seul series#
The entire front of the structure is clad with glass, beginning with a high zig-zagging vestibule and window, leading up to a series of enclosed terraces. as well as the different ‘retail universes’ designed by peter marino, the building also includes a space on the upper level that currently hosts an exclusive collection of giacometti sculptures. located in the city’s gangnam district, the building is the architect’s first creation in south korea and shares many similarities with the fondation louis vuitton in paris - also designed by gehry. On the site of a previously existing louis vuitton store in seoul, frank gehry has designed a new ‘maison’ for the fashion house that celebrates its strong relationship with korean culture.
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